Affordable WordPress Websites for Small Businesses

This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.

That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.

Local SEO services level the search engine playing field for local businesses. If you are a business that only gets customers from a local or regional area, I'm sure you are frustrated by the discovery that search engines tend to rank everyone nationally.

If you have an accounting business that services the Atlanta metro area, for example, why should you have to compete with an accountant in Seattle for a position on page 1 of a search engine? You're not looking for business in Seattle.

Well, you don't have to do that anymore. Local SEO services, and some things you can do with your site solve the problem. I'm going to tell you how to market your local or regional business and get found on the search engines:

* Create an entry on Google Places for your business. Just go into Google and enter "Google Places" (without the quotes) and you'll see the link. Fill it in completely. Now let's assume the average cost per click (CPC) is $2.00. Let's further assume that you convert 10% of your traffic into a sale. Under that scenario you will spend $20 to make $14. Probably not the best use of your marketing dollars. In that scenario you might be better off investing in SEO.

In any event, I caution you about running PPC campaigns yourself. It is not just about getting "clicks". It's about getting phone calls and emails and submitted forms and transactions and walk-in traffic.... There are a lot of variables to consider. You might want to talk with a professional first.

Many small business owners are at the mercy of website designers and website developers. With high hourly rates, small business owners are held hostage when the website needs content updates or other minor changes. Why does this happen? Website designers and website developers know that if they create a website for their clients that is difficult to use and understand, the business owner will have to keep coming back to them for updates and modifications. Add this insult to the already astronomical price applied to having a new website designed and you can be thousands of dollars in the whole before your website reaches the one year mark.

WordPress offers a simpler, more affordable solution to small business websites.

The Benefits of a WordPress Website to Small Businesses

WordPress is a 100% FREE blogging / content management platform. That's right, many of you may be surprised to read that it is completely free. Because WordPress is free, it has hundreds of thousands (possibly millions) of users. Furthermore, there is an army of web developers all working and contributing to make it more secure and to keep it up to date.